If you’re starting a new marketing agency, congratulations! You’re joining a fierce industry that’s constantly evolving. However, with all the changes and challenges, as well as a heavily saturated market, there’s one thing that remains constant: the importance of search engine optimization (SEO).
SEO is all about increasing the quality and quantity of organic traffic to your website. When your company ranks high in search engine results pages (SERPs), you’ll get more website visitors, and you’ll be able to turn those visitors into paying customers.
As a marketing agency owner, you might already know how important it is to stay on top of the latest SEO updates and trends. Maybe you even offer your own search engine optimization services to clients already! It can be easy to get caught up in client work and neglect your own online presence- but neglecting your own SEO can hurt your agency’s growth potential.
Building Relationships
As a new marketing agency owner, one of the best ways to boost your agency’s SEO is by leveraging your network and client base. By building relationships with people and organizations with name recognition, professional credentials, and/or strong content, you’ll benefit from relevant and high-quality inbound links. Start with those who already know, like, and trust you.
When you have strong relationships with other people and organizations in your space, you have the opportunity to use their authority, content, and industry expertise to boost your own credibility and visibility online.
Similarly, if you have a blog or other content marketing strategy, partnering with other respected organizations or influencers in your space to create guest posts or other collaborative content can help you establish yourself and your new marketing agency as an authority, and boost domain authority over time.
SEO Keyword Research
Keyword research should be the foundation of your SEO strategy as a marketing agency owner. Keyword research is the process of identifying the words and phrases that people use to search for specific products, services, topics, or information on the internet.
By conducting thorough keyword research, you will be able to optimize your website’s content for those keywords and phrases which your target audience is actively searching for. This will help to attract more traffic to your site, and ultimately lead to more conversions and sales. However, it’s not just about stuffing your content with keywords. You must also ensure that the content is high-quality, engaging, and relevant to your audience.
Tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz are invaluable for identifying new keywords, as well as tracking your website’s performance over time. They show you the average monthly search volume for specific keywords, competition level, and other important metrics that will help you to make informed decisions about which keywords to target.
It’s important to note that keyword research is an ongoing process. As technology evolves, so do keywords and search terms. Therefore, you should be updating your keyword strategy frequently to keep up with changing trends and user behavior. Marketing agency owners can use these keyword research strategies and tools for their own agencies, and for their current and future clients!
Online Reviews & SEO
Online reviews are more critical than ever in the world of SEO rankings. With more people shopping online as opposed to brick-and-mortar stores, customer reviews play a key role in persuading potential buyers. According to a survey done by BrightLocal, 91% of people read online reviews before making a purchase, and 84% trust them as much as personal recommendations.
One of the significant challenges businesses face is motivating customers to leave a review, especially if they had a positive experience. This is where a reputation management review funnel comes in handy. A review funnel enables businesses to reach out to customers and request feedback, guiding them through the process and making it easier for them to provide feedback.
The process typically starts after the customer has made a purchase or used a service. A follow-up email or message is sent, thanking the customer for their purchase and requesting feedback. The email typically includes a link to the review platform of choice, such as Yelp, Google, or Facebook. Once the customer clicks the link, they are taken to the platform where they can easily leave their review.
Reviews can be great for SEO, but Google also prioritizes businesses with lots of great and relevant reviews, too! Research has shown that businesses with a higher number of positive reviews tend to rank higher in search engine results pages (SERPs). Businesses that prioritize building a strong reputation through customer reviews are likely to see a significant boost in their online visibility, leading to increased traffic, higher conversions, and ultimately, more growth and success. As a new marketing agency owner, you want to be able to compete with your competitors. Ranking higher than them could be your key!
Social Media SEO
Social media has quickly become one of the most valuable tools for SEO. Consistently sharing valuable content with your followers is an effective way to attract new backlinks, engage your existing audience, and stay top of mind with potential customers. When creating and posting content, consider not only what you’re sharing, but also how you’re sharing it. Utilizing eye-catching visuals, attention-grabbing headlines, and social media-specific optimizations (such as using hashtags) can all help improve the performance of your social media posts.
Social media is also a prime opportunity to connect with other relevant businesses and communities. By engaging with other brands in your industry, you can build strong relationships, showcase expertise, and even gain valuable backlinks. Consider reaching out to other social media accounts in your niche, offering guest posting opportunities, or even collaborating on a shared campaign.
Social media accounts that are fully filled out and feature consistent branding elements perform better than those that are hastily thrown together. Ensuring that all of your profiles have up-to-date contact information, profile photos, and cover images can go a long way in establishing credibility and inspiring trust with your audience. Marketing agency owners can use these strategies for their own social media accounts, as well as their clients.
Pay Attention to Your Website!
Websites no longer serve as just a digital brochure. Today, your website serves as an interactive hub for all your company’s efforts. Having a website that is optimized for search engines is the first step in ensuring that your target audience can easily find and navigate your site.
Optimizing a website for search engines requires significant expertise and involves a wide range of technical SEO strategies, such as optimizing server response time, image optimization, optimizing the website’s speed, choosing the right keywords, and building high-quality backlinks. These tactics are essential in ensuring that your site ranks higher in search engine results pages, leading to increased visibility, organic traffic, and ultimately, higher revenue for your business.
With the vast multitude of competition online, users expect a seamless and enjoyable experience when they land on your website. This means creating a clean, visually appealing interface that is easy to navigate, incorporates an effective color scheme, font style, and uses engaging multimedia such as videos, infographics, and quality imagery.
If you do SEO work for clients as a marketing agency owner, you may already be implementing these strategies, just not for yourself. If you don’t, that’s okay! Everyone has to start somewhere. It’s important to treat your own business as if it were your client, so try it out on your website first. Practice makes perfect!
Revolutionize Your New Marketing Agency’s SEO Strategy with The Agency’s Agency
Don’t neglect your own marketing agency’s SEO. By leveraging your network and client base, using a review funnel, and employing marketing automation, you can boost your agency’s visibility and attract more clients. Remember, all marketing agencies produce content, but it’s what you do with it that matters.
Our team of experts offers everything from campaign creation and management, to on-site and technical SEO work, and reputation and listings management. Put your trust in us to help you get found online and maintain a trustworthy status. Partner with Janice and quickly scale your agency by optimizing your campaigns to drive impressions, click-throughs, and conversions!
